Tri Partners: Sam Perkins (an important message from HUUB)

Tri Partners: Sam Perkins (an important message from HUUB)

Sam Perkins



Without Sam Perkins, HUUB might not have grown to become triathlon’s most loved wetsuit brand. In fact, HUUB may not be here at all. As a business consultant, Sam was instrumental in helping us secure funding at a critical time to transform HUUB from fledgeling start-up to global brand. We owe Sam a debt of gratitude, but there’s also a reason we’re bringing this to your attention now.

Last March, the 38-year-old keen triathlete from 4Life tri club in East Leake was diagnosed with motor neurone disease, for which there is currently no cure. In the words of his doctor, Sam’s condition had progressed “rapidly and aggressively”, and he is confined to a wheelchair with a ventilator helping him breathe. Sam also has his heart set on crossing a triathlon finish line one final time.




The event in question was the Outlaw Half Holkham in Norfolk that was due to take place in June before the COVID-19 pandemic struck. Sam’s plan, with the help of his family, was to assemble a team to tow him through the 1.2mile swim, pedal the 56mile bike leg and push through on the 13.1 mile run. HUUB would supply race kit for the team, but specialist equipment – a boat, an adapted bike and chair – were also needed to help Sam achieve his dream.

Enter the insidious coronavirus, but while the plans might be on pause for 2020, the dream is still alive. If you are an individual or firm who has the wherewithal to help, we would still love to hear from you. Contact

Even if you cannot help with equipment, you can still be involved. Sam has also launched his own charity, Stand Against MND (SAM), to raise funds jointly for MND research and hospice care for those diagnosed. The charity was only launched in December and the response has been overwhelming, having already raised close to £16,000.




And of course, the other way to show your support will be to come along to cheer on Sam and the team when the triathlon event world is open for business once more.

Our founder, Dean Jackson, says: “As a tri company, when we needed help, Sam was there. This is an opportunity for the whole triathlon community to pull together and show our support, both to Sam and all those battling debilitating conditions such as motor neuron disease. If you can help, please get in touch.”




Henri Schoeman on his Coronavirus experience

Henri Schoeman on his Coronavirus experience

An interview with Sam Perkins

An interview with Sam Perkins

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