Ribble Pro Cycling is the UK's number one ranked team for the third consecutive year, with 80 race victories both domestically and internationally. HUUB is pleased to announce they have partnered with the team as the official clothing and kit supplier for 2020, and look forward to aiding the teams performance under the banner of 'Ribble Weldtite Optimized by HUUB'.
HUUB has already developed a wealth of knowledge on the science of fabrics from track, wind tunnel, and real-world testing data, by working with Ribble Weldtite riders such as Dan Bigham. HUUB are now looking forward to driving this science onto the road. With HUUB being a British brand focused on driving performance and not complying with the norms, it is a natural fit for the Ribble Weldtite team. The team is delighted to be 'Optimized by HUUB' as they seek to gain an advantage in 2020.
HUUB is famous for their recent track success, and most of the HUUB Wattbike team already ride for Ribble Weldtite Pro Cycling during the road season. The team's time will come to a dramatic end later this year since the UCI banned trade teams from competing in World Cups. The UCI has also changed the race calendar, so the track and road seasons now clash, forcing professional cyclists to choose between track or road. Riders such as Dan Bigham, John Archibald, and Jacob Tipper will now be fully committed to Ribble Weldtite all-year-round following the conclusion of this track season.
Dean Jackson, HUUB founder and CEO, commented, "It seemed a natural progression for HUUB to support the Ribble team. The HUUB Wattbike lads wanted to wear our time-saving kit on the road, having been heavily involved in our testing process, with the knowledge that the products will deliver a huge competitive advantage on the bike."
The team will be starting their season early at the inaugural edition of the Saudi Tour from 4th – 8th February. The Middle East stage race is centred around the Saudi Arabian capital of Riyadh with a combination of city and desert landscapes providing the backdrop, attracting some star riders who want to test their early-season form with warm temperatures and flat terrain.
You will frequently find the team at races within the UK, from National Championships to local circuit races as well as competing internationally, participating in UCI professional races. The team has dynamic and ambitious plans after an impactful first year at UCI Continental level and plan to build on that for 2020 and take the team to the next level. The support of sponsors such as HUUB is crucial to making this happen.