Better In Than Out
Here at HUUB, we want to do our bit! We are still trading, and it's not easy, but let us be realistic, there are some out there risking themselves to serve the sick and with no respite coming for quite some time. They are the ones who 'just get on with it', and we wanted to do something, not for profit or glory, but just do something!
We looked at our resources and strengths and figured while it is a good thing to give a discount to NHS workers, the emergency services, retail, and many more supporting the vital framework of Great Britain, we figured a neoprene suit isn't going to be on the top of their list.
We understand that what is needed are donations... So, we thought about the message that really needs to be cemented - stay in, train sensibly, only do the essential shopping, look after others, and only go out for exercise and essential work.
We created a Cycle Jersey and Technical T-shirt, promoting 'In' and 'Better In Than Out', which was developed quickly by our own in house custom team with a two-week delivery timetable (yes, we know that's not normal, but we are living in a very non-normal time)!
We will be donating all profits from the 'Better In Than Out' Cycle Jersey and Technical T-Shirt to a great cause - 'NHS Charities Together' (Reg. charity 1186569), that acknowledges and supports NHS staff, volunteers and patients impacted by COVID-19. The more we sell, the more we can work on cost price, and the donations can increase. We couldn't be more excited about doing our bit with your help - the triathlon, cycling, and endurance community. Thank you!
It's not for us; it's for them. 'In' for now, and when this is all over, and you're 'out', it will act as a reminder of sacrifice for all to see.