Wellcome to book’s world

HUUB is a premium endurance sport apparel and wetsuit brand with an ethos of continuous improvement and deliverance of speed in all its products. Born in the water world of triathlon wetsuits in 2011, HUUB now dominates triathlon clothing, wetsuits and accessories promising innovation and speed.

Founded by sports industry leader Dean Jackson – the HUUB brand takes its name from human movement specialist Professor Huub Toussaint. Dean founded the HUUB brand after amassing three decades of experience, with previous roles across the swim, bike and run industry categories.

Focusing wholly on the athlete and maximising performance and comfort, the HUUB team explores both the odd and the conventional to create the best. HUUB’s exploration of becoming the fastest and the best now takes them into new sports and new categories, new countries and exciting scaling opportunities.

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Awards & Exposure

HUUB has been featured by major media outlets such as the BBC, Daily Mail, Daily Mirror, Eurosport, The Herald, London Evening Standard, Metro, The Sun, The Telegraph and The Times.

HUUB has received extensive coverage in specialist sport media titles such as 220 Triathlon, Cycling Weekly, Cyclist, Global Cycling Network (GCN), Men’s Health, Outdoor Fitness, Outdoor Swimmer, Road.cc, Runner’s World, Slowtwitch, Tri247, Triathlete, Triathlon Magazine Canada and Velo News.

Recognition keeps the team focussed on winning and being the best we can be, just like our supported athlete champions. Olympic Gold & Silver Medallists, the Brownlee Brothers, have been brand partners since 2013. HUUB has also supported numerous IRONMAN champions, British track cycling team HUUB Wattbike, road cycling team Ribble Weldtite Pro Cycling and has built enduring relationships with high profile individuals such as Professor Greg Whyte OBE and chef Gordon Ramsay.

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