As focused as Sam

As focused as Sam

If only we were all like Sam Holness. Sam is a triathlete, Sam is a lover of anything endurance, and Sam like many has the support of his family and friends… But Sam has something extra, something that makes him the envy of everyone who shares his story - his focus.

Sam lives with autism, and he calls it his "Superpower". We'd agree that it's his gift to focus on his sport without the daily noise and clutter that stops us from delivering our potential.

Sam never misses training, he lives to train and follows the programme with such intense focus he's never going to miss a rain-soaked early morning, just like he won't miss a target. To Sam, the distractions mean nothing. Can you imagine that? Can you imagine if excuses to stop training didn't exist?

We agree Sam, and it's the gift we wish we all had. This short film looks into Sam's world and 'The Focus of Sam'.