CUSTOM LABS

NEXT LEVEL PERSONALISATION

Address a collective of Watt finding benefits that are not available off the shelf. By investigating your exact needs, we can propose fabric optimisations and benefits that go far beyond any other brand in our sport to find your perfect suit. Those gains, proven to make a difference that were only previously accessible to elite athletes and governing bodies, can now be bought from under £1,500. We consider:

01-

Speed

Relevant fabrics to suit your average race speed for the biggest Watt saving specification.

-02

Cylinder Size

Fabrics selected according to the cylinder sizes of your body, based off your physical build up.

03-

Aero Gains

Custom panel sizing allows for the perfect fit giving you every possible aero advantage whilst providing a comfy fit.

-04

Heat Management

Fabrics can be spec’d to best suit your race conditions, whether a fabric suited to keeping you warm or cooling you down.

05-

Suit Configuration

Suit configuration, from pocket location and size to chamois choice and zip style. Every aspect of the suit can be customised. 

-06

Custom Design

Full custom design, whatever the inspiration or purpose. The Custom Lab’s design team can make your concept a reality for race day.

MAXIMISE

YOUR POTENTIAL

HUUB's fabric matrix, created from hours of testing in wind tunnels and on the track, including the Silverstone Sports Engineering Hub, is arguably the most comprehensive in the industry. From working with the likes of Dan Bigham, Wattshop and other aerodynamic and thermodynamic experts over the last ten years, the Custom Labs team can help refine your fabric choice in suits to help you maximise your performance.

You can come to the HUUB HQ in Derby to be fully tailored for your performance clothing, or we can do it all virtually using our 25-point measurement guide.

01-

Consultation

One of the Custom Labs team will be in touch to discuss your needs and answer any questions you may have.

-02

Measurment

You will be provided with the 25-point measurement guide or offered an in person or online appointment to get the measurements for your suit.

03-

Specification

You will get your recommendations for suit build up and specs based on your requirements and needs from the suit.

-04

Design

HUUB's in-house design team will contact you to discuss what you want your suit to look like.

05-

Production

The Custom Labs team will make the suit, and you will be invited to a fitting or sent a prototype depending on the level of the Custom Lab package selected.

-06

Confirmation

You will be offered product confirmation via aero testing with Wattshop. Once happy, the final suit will be made for collection or delivery.

WHAT OUR ATHLETES HAVE TO SAY

PROFESSIONAL TRIATHLETE

ALI BROWNLEE

"HUUB are at the forefront of research and development, and i have trusted their knowledge for over a decade. Years of work have gone into the development of their tri suits, culminating in Custom Labs, there is nothing to match this level."

PROFESSIONAL TRIATHLETE

KAT MATTHEWS

“When racing for 8 hours compromise is not an option, speed and comfort have to be perfectly balanced, for me the only way to achieve that is customisation from the very start.”

PROFESSIONAL TRIATHLETE

TOM BISHOP

"This is the fastest suit i've ever raced in. It's amazing to see the results from years of research and innovation lift our sport to the next level."

PROFESSIONAL CYCLIST

NEAH EVANS

“Very excited about this new process, another step in the journey to aeroness. HUUB are always looking to innovate
and so this feels like an intuitive step for them to take.”

PROFESSIONAL TRIATHLETE

DAVID MCNAMEE

“HUUB have always been at the forefront of innovation, so Custom Labs is the next evolution in ensuring they give their athletes an edge over the competition.”

PROFESSIONAL TRIATHLETE

ANNE HAUG

"I thought finding a suit that was fast in the water and on the bike, comfortable to run a marathon in and fits like a glove was impossible. But HUUB made it work, and thanks to their incredible knowledge, research work, innovation and passion for the sport, they get better and better every year."