We embarked on a partnership ten years ago that changed the HUUB world forever. It started with a phone call on the drive of the then office (my garage), inviting us to propose a partnership with the two most remarkable triathletes of their generation and, in reality, ever to don a British vest. It was one of the moments where you say, now is the time to be bold and brave to work with the best in the business, or shy away and forever look back thinking "what if".