For over a decade, we’ve been making ground-breaking, innovative and transformational premium endurance sport apparel and wetsuits.
No compromises, no corners cut. Just the very best of everything. Research, materials, manufacture; we did all we could to make sure our products were the best. And it worked. We were the best at what we did.
But today, a new, and much more important challenge is presenting itself; sustainability.
And I aim to tackle it, head on. Anyone who knows me, will expect nothing less than clear, blunt honesty in respect of HUUB’s commitment to this inescapable new challenge.
A few facts, first;
Now, a few personal promises;
The passion for excellence at HUUB has never changed from our first day of business, and I’ll make sure that remains. There are going to be constant challenges, because we still want to deliver the very best products for our clients. And I admit that sometimes in the past, this drive for excellence has got in the way of our need to embrace sustainability fully as a business.
It is - and will always be - a gradual process. Like everyone in our industry, it’s hard to combine continued technical excellence with true sustainability.
But it must - and will - happen. And the first step to achieving this is recognition of these challenges.
The second step is to stop talking and start doing.
My commitment to you is that HUUB will pursue its commitment to true sustainability with the same passion that we apply to our industry leading products.
We aren’t where I want us to be yet. There is still a lot to do. But we are on the right path. And, most importantly we have started - and are committed to completing - this vital journey.
My personal challenge, and that of my whole team, is to identify and make genuinely effective and measurable improvements to our sustainability credentials, all the time, whilst eliminating or at least minimising the impact on the excellence of our products.
I am committed to delivering the best ‘win/win’ solution to this industry-wide issue, quickly and effectively.
It’s a journey full of challenges, but we are taking it.
You have my word.