As the name suggests, it's a collective of riders rather than a traditional cycling team. This new multi-discipline and multi-gender community of riders sees each member of the Ribble Collective compete as a privateer, albeit within the foundations of a traditional team structure.
This new cross-category format brings together a group of diverse, passionate, like-minded riders who share the same love for cycling, allowing each rider the complete freedom to construct their preferred race schedule. These individually curated calendars see the Ribble Collective 2023 roster of riders compete in new fields, territories and categories and come together with other Collective members to race the more traditional race scene.
HUUB provides the Collective with training and race kits as they take on some of the most ambitious cycling challenges worldwide across road, time trial, gravel and off-road. HUUB's cycle wear is made to meet the demands across disciplines, focusing on speed, comfort, and practicality.
We wish the team the best of luck across their 2023 season, which has already started with success at the iconic 'Battle on the Beach', and we expect to see more podiums every week.