A few weeks ago, we spoke to an upbeat George Peasgood to find out what has been motivating him to focus on cycling alongside his beloved sport of triathlon.

At HUUB we strive to be the fastest, through water and air. We want athletes to be able to deliver their best performance and for us, a big part of this means not being restricted by equipment and clothing. 

The HUUB family of speed continues to grow, with the latest inductee to racing faster being none other than six-time Olympic gold medallist Jason Kenny. It is with great pride that HUUB welcomes Jason to their family of athletes of all abilities over all disciplines. 

There is a saying 'Ye of little faith’ which makes me reflect on everything we do here at HUUB - striving to be the fastest and the best, with a belief in the passion that competition and our sport brings. Find out how HUUB helped Alex Yee develop from the early days of his career to a victory at WTCS.

The HUUB family of speed continues to grow, with the latest inductee to racing faster being none other than World IRONMAN Champion Anne Haug. With great excitement, HUUB welcomes Anne to their stable of athletes of all abilities over all disciplines. 

New Zealand triathlete Kyle Smith is excited to announce a new partnership with HUUB as he looks to create even more speed as he takes on his first full Ironman tomorrow in Taupo.

We're excited to announce our partnership with ‘Super’ Sam Holness, who recently launched his campaign to become the first autistic Ironman athlete. The three-year deal will not only provide the same world-leading triathlon and cycling equipment used by athletes Alistair and Jonathan Brownlee but will also include swim and bike aerodynamics and position testing and support.

Additionally, HUUB has agreed to help Sam fundraise for causes supporting autistic, neurodiverse and BAME sports communities, areas of huge importance to Sam.

We are proud to announce our 10-year partnership with GB Elite Triathlete Tom Bishop that will see him race for HUUB for the rest of his career.

HUUB has worked with Tom ever since he progressed from being a junior to elite triathlete in 2013. Tom is now ranked in the top 75 ITU athletes globally and is tipped to form part of the British Triathlon team in Tokyo this summer.