HUUB are immensely proud to have recently become a preferred supplier to the Great Britain Cycling Team for Heated Trousers. The announcement follows some fantastic performances at the 2023 UCI World Cyclo-cross Championships and seeing HUUB's Heated Trousers appear on the podium when the GBCT took to the stage for a sensational silver medal in the team relay event.
HUUB CEO, Dean Jackson, commented "HUUB is proud to have had a small part to play in these achievements. We like to think of ourselves as innovators in the sporting world, and supporting GBCT, who has consistently led the way in this field, is a testament to this, and no bigger compliment can be had. From our humble origins, we are very excited to work alongside such an initiative and successful team."
HUUB's Heated Trousers are the first heated trousers designed specifically for high-performance sport. Actively heating key muscle groups at an optimal temperature of 43 degrees, the trousers were designed for Olympians to compete at the highest level. Scientifically proven to increase performance, the trousers will prepare you for an event with eight inbuilt heating elements while also allowing you freedom of movement pre-competition to release your hidden gains.
Heated Trousers also helped Great Britain to victory at the UEC European Track Championships at the weekend, where GB won the Men's Scratch, Women's Team Pursuit, Madison, Omnium and Individual Sprint. The Heated Trousers were spotted on Neah Evans, Dan Bigham, Katy Nicholls (nee Marchant), and Emma Finucane between events.
The brand's innovative cycling Skin Suits dominated the National Track Championships a couple of weeks ago too. HUUB's Neah Evans picked up a new title and multiple medals. Frankie Hall and Michel Gill continued the medal haul with the help of their HUUB attire, and Charlie Tanfield even changed out of his team kit and into the HUUB Aero Skin Suit with Aero-Bridge Base Layer combo he had used successfully as part of the Sub7 triathlon project over the summer, giving him the advantage needed to overcome the morning's qualifying deficit to win the Individual Pursuit Final!
HUUB CEO, Dean Jackson, added, "We are super proud to see our years of research and development, used initially to support the HUUB Wattbike track team, has now been able to filter into all of our commercial products, making world-leading, cutting-edge aero technology available to everyone."