Whilst the technique of front crawl swimming remains constant, triathletes are not swimmers. To that end, a triathlete should approach training for the swim discipline in subtly different ways to pool or open water swimmers.

Yesterday, British Triathlon announced a brand-new four-year partnership with HUUB, who have become British Triathlon's Official Wetsuit and Swimwear Partner for 2021 – 2024.

We have unveiled a collaboration with Yonda that asks UK triathletes to 'Support British Brands'. The Support British Brands campaign notes that both HUUB and Yonda are… 'Proudly supporting British athletes, British events and British business. By rights, we should be rivals, but through tough times we need strong allies.'

Her Spirit in partnership with HUUB, 220 Triathlon, and Royal Life Saving Society invites you to take part in the Her Spirit Winter Swim Challenge.

There are numerous physical and mental health benefits of cold water swimming and swimming in general, so the winter swim challenge is designed to support and encourage you to keep swimming over the winter months. 

During this unprecedented time where women’s wellbeing is being jeopardised by inactivity, nutritional misinformation and a rise in mental health issues, Her Spirit - a free to download app supported by Sport England Lottery Funding - is offering crucial support to help women take the first steps to start living a healthier lifestyle. More than just an app, Her Spirit is a global community that inspires and supports women to transform their emotional, physical and nutritional wellbeing.

HUUB are proud to announce they are supporting fellow Derby-based company, The Great British Children’s Challenge.

The Great British Children’s Challenge helps your children to become the best version of themselves - inspiring them, encouraging them and setting them fun challenges based on core values. Your child will track their progress throughout the month and will always receive a themed medal.

Triathlon kit specialists HUUB have teamed up with Umbro to design a new Derby County Football Club cycle kit to enable Rams Fans to show their team allegiance whilst clocking up the miles on two wheels.

Without Sam Perkins, HUUB might not have grown to become triathlon’s most loved wetsuit brand. In fact, HUUB may not be here at all. As a business consultant, Sam was instrumental in helping us secure funding at a critical time to transform HUUB from fledgeling start-up to global brand. We owe Sam a debt of gratitude, but there’s also a reason we’re bringing this to your attention now.