Multi award winning wetsuit and triathlon apparel manufacturers HUUB Design, have today announced a research partnership with the Best Swim Centre, Mallorca, which will see the centre house HUUB’s revolutionary and unrivalled Measuring Active Drag (MAD) system.
Wetsuit promotional literature is littered with references to technology that adds performance, with no quantified evidence provided. HUUB Design has developed an in water system which allows quantified gains from wetsuit use to be measured and evidenced.
These gains give amateur and professional athletes alike the edge over other competitors, as will be seen this summer at the Olympic Games with a number of elite level athletes, including Alistair and Jonathan Brownlee and Helen Jenkins, all choosing to wear HUUB Design suits.
The development of this so called Measuring Active Drag (MAD) system is now a key component of the company to empirically prove the performance enhancement developed suit technology.
On the MAD system and the link with The BEST swim Centre, Dean Jackson founder of HUUB Design said;
“The M.A.D system represents a landmark not only in Huub’s history but also in the triathlon and swimming market. No company has this type of testing and analysis available in house. As a company we take pride in delivering industry leading levels of research and data that is then factored in to all our products. Working with The BEST Centre represents a major land mark for us and gives us access to some of the best facilities in the world.”
Situated on the south coast of Mallorca, the BEST Centre was founded by Olympic swimmers James Parrack and Matthew O’Connor, with the intention to create the ideal training environment for athletes of all different levels. The BEST Centre has its own on site hotel, the Bluewater, which has state of the art training facilities.
On the link with HUUB Design James Parrack from The BEST Centre said;
“We are always looking for best in class partners, and we are very proud to be working with HUUB on such ground breaking technology. We are looking forward to a long relationship with HUUB to help wherever we can in the pursuit of improved performance and broadening the knowledge base for the next generation of athletes and coaches.”
Derby based HUUB Design pride themselves on focusing wholly on the athlete, maximising comfort and performance - through science. HUUB Design have won Best Tri Wetsuit Brand Of The Year from 2013 to 2016 at the 220 Triathlon Awards and additionally picked up Best Tri Suit Brand and Best Race Under 500 Participants for the Jenson Button Trust Triathlon in 2016.