3-Time Ironman World Champion Patrick Lange Chooses HUUB as Official Wetsuit Partner
Some weeks at work just don’t get any better, and the past few weeks have been leading up to today’s huge announcement—we’re beyond excited to be working with one of the greats in long-distance racing, our friend Patrick Lange!
At HUUB, we’re incredibly fortunate to collaborate with the best athletes in triathlon. Having Patrick join us not only strengthens our commitment to supporting athletes of all abilities but also reinforces our dedication to refining our products based on insights from those at the very pinnacle of the sport.
As a company, we are obsessively focused on delivering the very best products to triathlon’s biggest markets, and for us, Patrick is the perfect partner to lead the charge in Germany. With three Ironman titles and countless other victories, partnering with him was— as we say— a no-brainer. Even before this announcement, ideas have been flowing—product brainstorming, innovation discussions, and exciting concepts that we know will benefit the wider triathlon community.
But this isn’t just about Germany. It’s about welcoming one of the most beloved, charismatic, and successful athletes in long-course racing to the HUUB family. We are privileged to have a roster of Olympic champions, world champions, and national champions—but what matters most to us? Partnering with good people who value loyalty and long-term collaboration.
We cannot wait to learn from Patrick, bring his fantastic ideas to life, and support him on his journey to a fourth Ironman World Championship title.
“There are moments I have to pinch myself—working with such incredible talent and personalities. But what excites me most is creating even better products that enhance every athlete’s triathlon experience—making it a little faster, a little smoother, and a little more enjoyable.”
— Dean Jackson MBE, HUUB Founder
Patrick, welcome to the family!
Thank you for choosing HUUB.