BRING YOUR NUMBER. BRING YOUR AMBITION. BRING YOUR STORY.

Membership is free. You can choose to add club specific training kit, but we don’t want cost or kit to be a barrier to joining.

As a member of the HUUB Performance Project, you’ll be affiliated through the club to:

England Athletics
British Triathlon
Cycling Time Trials (CTT)
British Cycling

This means you can officially race under the HUUB Performance Project team name.

Most of the time, it’s yesterday’s performance we’re trying to improve on today. We want to get better, understand more and work out how to get there with less waste, more focus and greater room to progress.

That’s exactly what the HUUB Performance Project is about.

BECOME A MEMBER

Joining is free, with no obligation to buy kit. If you want to represent the club in training and competition, you’ll also have the option to purchase a club specific technical T shirt or vest.Once you join, you’ll receive an invitation to the community Facebook page, where you can connect with other Performance Project members, find people near you, and arrange everything from parkruns and training rides to swim sessions, or even something more adventurous further afield.

A CLUB FOR ANYONE
A club for anyone chasing a goal, swim, bike, run, or all three, whatever that looks like in your world.

Some will race and travel together. Others will meet for a jog, a ride, or a swim. Whether it’s a 5K, 10K, mile time, sportive, or open-water challenge, every goal matters.

What matters to us is simple: being part of your performance.

FRED THE DOG
Why the dog?

Inspired by the film American Flyers, where Kevin Costner is introduced to a memorable training method — being chased by a dog — we created our own: Fred.

Fred represents the many sides of sport. Sometimes he’s the push you need to go harder. Other times, he’s the steady, reassuring presence alongside you on the journey.

TECH T-SHIRT

Country/Region

Country/Region

Country/Region

SHOP ALL PRODUCTS

BTF Age-Group 2-in-1 Short - Women's

Aluna SUP Neoprene Jacket - Unisex

BTF Age-Group Brief - Multi

Casual Jogger Short - Unisex

Aphotic II Swim Goggle Fluo Yellow - Photochromatic

Attain Short Sleeve Jersey - Black

TC Performance 3:3 Wetsuit - Women's

Ex-Demo Acara Triathlon Wetsuit - Women's XXS

BTF Age-Group Hoodie Cream - Unisex

Active 2-In-1 Training Short - Men's

Neoprene Skull Cap

Silicone Swim Cap

Altair Prescription Lens

Varme Thermal Balaclava