We noticed this very early on and have decided that the only way to create something great is to rewrite the rule book and change expectations. We knew this couldn’t be done alone, so we sought-after an ex Mercedes-AMG Petronas aerodynamic performance engineer going by the name of Dan Bigham.

Dan combines his extensive knowledge of aerodynamics to understand what makes a triathlete faster. In addition to this, he’s also an athlete himself. Dan isn’t just about data, he is also passionate about usability and function. As Dan is a national cycling champion and triathlete he has helped HUUB athletes Alistair Brownlee and David McNamee go faster, not only through positioning and equipment choices but also with the help of the ground-breaking Anemoi Aero Tri Suit.

His developments and collaboration with HUUB have resulted in a truly stunning and effective product. The Anemoi Project doesn’t stop here! Yes, we have created an incredibly fast suit, but this is just the beginning of a long-running project. We will keep digging into the interesting world of cycling aerodynamics, utilising what we find to progress our development and bring faster products to you.